Advertising Transparency

In today’s competitive market it doesn’t matter if you want to “Make America Great Again” or not, most people agree that “Made in America” is a desirable and a very sellable topic. The statement alone stands for a quality product. Dentists are missing out on one of the simplest marketing tools available, their U.S. dental…

Dental Insurance: Good Idea Gone Bad?

By: Mark T. Murphy, DDS, FAGD With apologies to President Abraham Lincoln. “Three score and two years ago, our fathers brought forth on this continent a new concept called dental insurance, conceived from the medical model, and dedicated to the proposition that all should have access to quality dental care” …oops! Dental “insurance”, once intended…

Shade Taking

By. William R. Mrazek B.Sc., CDT The following information is designed to educate the technician, dentist, and dental assistant in the accuracy, predictability, and efficiency of the VITA 3D-Master Shade system.  I have included a list of recommendations for shade taking technique to help reduce the variables and increase the accuracy and predictability of the shade…

Use of the CDT codes In Your Dental Practice

Use of the CDT codes In Your Dental Practice By Dennis Lanier, CDT The codes that I am talking about are the Current Dental Terminology codes that dental practices use to document their services and lead to faster reimbursement from insurance companies. It is also important to use the most current CDT/CPT/ICD-10-CM code combinations, when…